Colonie School District

South Colonie Central School District needed a bold new identity after a state mandate required the retirement of Native American imagery. Partnering closely with the district, we created the fierce and spirited Wolf Pack brand—designed to unite students, staff, and the community. The rebrand extended beyond a logo, incorporating secondary marks, a district seal, and branded materials. With a design that feels approachable for younger students while maintaining a competitive edge for athletics, the Wolf Pack identity strikes the perfect balance between tradition and innovation, setting the district up for a strong future.